AI Insights · Timothy · April 2021
Q1 2021 Performance of Top Self-therapy and Journaling Apps on Android in Europe
Exploring the performance trends of the top self-therapy and journaling applications on Android in Europe during the first quarter of 2021, with insights from Sensor Tower.
In the first quarter of 2021, the self-care mobile application market has shown varying performance trends in Europe. Data from Sensor Tower provides us with an overview of how the top self-therapy and journaling apps have fared in terms of downloads, revenue, and user engagement on the Android platform.
Fabulous Daily Routine Planner experienced a noteworthy increase in weekly active users, peaking at nearly 190K in mid-January before stabilizing around 180K towards the end of March. The app's downloads saw an initial surge to 58K in the second week of January, followed by a gradual decline, while its revenue exhibited a similar trend with a peak of approximately $54K in the same time frame.
Conversely, Daylio Journal - Mood Tracker saw a slight decline in both downloads and active users, starting the quarter with 20K downloads and 416K active users, and ending with 14K downloads and 435K active users. Revenue for Daylio peaked at around $6K in the second week of January, followed by fluctuations with a closing figure of about $3K.
Intellect: Create A Better You, despite not generating revenue for most of the quarter, maintained a consistent base of weekly active users, beginning at 60K and ending at 30K. Downloads for Intellect showed a downward trend, starting at 26K and decreasing to 5K by the end of March.
Productive - Habit tracker showed a contrasting trend with a rise in both active users and revenue. Active users grew from 32K to 41K in late January, then dipped slightly to 35K by March end. Revenue saw a modest increase from $2K to approximately $2.5K through the quarter.
Lastly, Rabit: Habit Tracker & Planner had a dynamic quarter with a significant jump in active users from just 22 in late December to over 34K in early February. Downloads saw a peak of 26K in early February before decreasing to 2.7K by quarter's end. Revenue, while starting at virtually zero, reached just over $1K in mid-February and ended at around $500.
For more detailed insights and data on the performance of these apps and others in the self-care category, Sensor Tower offers in-depth analysis and market intelligence.